So now that I am strong again I have decided to look for some trouble!! A few weeks back I saw this Nature's Gentle touch ad campaign plasterred all over the web.
BEAUTIFUL Pictures of these ladies without a doubt but there is a BUT!! The but arose from the statement made by the Company reps; “Natures Gentle Touch is a leading hair care brand that provides solutions to different hair and scalp problems like dandruff, hair breakage, slow hair growth, hair loss, weak and damaged hair. The brand develops solutions that are specifically designed for Africans living in Africa.”
There was absolutely no mention of the fact that these beautiful ladies had WEAVES on!! Mr Company rep how about a statment like this; 'Natures Gentle touch is a leading hair care brand that provides solutions to different hair and scalp problems ....... allowing your hair to stay healthy and strong whether you choose to wear weaves, stay natural or otherwise...'
Me thinks that would have been a more truthful reflection of the ladies hair in this Ad.
This Ad campaign reminded me of one of their reps I bumped into at Park n Shop sometime ago. I picked up one of their moisturizers and first product on the list is Petroleum Jelly of course I put it down immediately, look up and the guy was standing beside me and asked why I dropped their product back on the shelf I said 'sorry its not what I was looking for'. He asks why and I show him the petroleum jelly on the list...then he says thats a very good ingredient then he takes a look at my hair and says, ' Your hair is very damaged'.
Mind you this was at the height of my hair flourish in 2012, my hair had just gotten a trim, I was BSL, I had it moisturized and sealed in a sleek pony tail, ends full! So I look at this man and ask him, 'Please how is my hair unhealthy?' and then he does what every well rehearsed sales person does- He starts with my edges- and says If you use Natures Gentle's (cant remember the product he picked up) your edges will be healthier than this, if you use our (picks another product) your hair will have so much shine and lustre. (Picks their shampoo) and says washing your hair with this shampoo will ensure that your hair stays clean and fresh.....then I ask 'so how often should I wash my hair with the shampoo' (na there I catch am!!) LOL
He took a long pause, looked at my hair like he was calculating how many strands I had on my head and said, 'you know right now your hair is very greasy and oily which is not good so I think you should....'before he could finish I said 'thats because I moisturize and seal it daily' and he says...moisturize and what?!!! LOL!! That was the end of my conversation with the guy, I did not want to confuse him further.
Whats the point of my little rearsh, well I feel there is no point in misleading your audience as a manufacturer, it is better to make a top notch product, properly educate your staff and keep yourselves updated with the changes in the market than to present to your audience something that isn't really what it is. It might be a good marketing strategy intitially but then you stumble on a discerning audience and blow your cover...just let your product speak for you.
Because I like to give people the benefit of a doubt, I will be off to their Hair Institute this weekend with my spy shades on for A SALON PROFILE!! Cant wait and hopefully they dont make me use only their products, might have to leave there; bag of my products in hand!!
Is it just me that thought this Ad campaign was misleading? Fell free to share your thoughts!!
In other news VALENTINES DAY IS ON THURSDAY!!! And NHCG wants to show some love...everything on SHOP NHCG (that is in stock) will be 14% OFF from midnight into the 14th of Febuary. So all interested readers please feel free to check that page out.
Till my next post!
Xxx
Dabs
*photo credit- bellanaija.com